In the Bizathon challenge, the actual design drawn in the “napkin sketch” was the lead magnet.
In the membership site challenge, the video explaining the “L.I.F.T. Method” and pitching the DOer Club was the lead magnet.
In some cases you don’t necessarily have to create a lead magnet and your pre-sell/thank you page serves the dual purpose of providing education/value as well as selling your audience.
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