Total Spends 759
Generate Sales 379
2 Winner Become Loser
Did I did something wrong? I feel the sales have not catch up to the spends.
I try to use winner to expand the level 1 audience, but the most audience I found are below 10K. Any suggestion what to do when no more good number of related audience to expend?
I need the advise of what to do.
- John T asked 6 years ago
- last edited 6 years ago
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If the numbers you mentioned are in $$, then there’s definitely something wrong here. Because I don’t recommend spending more than $20 on losers.
Don’t “narrow further” if your audience size of winners are already small. Simply add one more targeting option to the mix and set up a new adset.
Audience size should be at least 200k for each ad set.
Yes, they are in dollar.
If I sold $40 with $20 ads spends, I will close ads when its total spends hit $40.
I just can’t find new winner at every level while winner break even. If I extend more target, the testing phase budget will go wild.
What can I do?
If you spend $20 and make $40 in a sales – you let that ad running.
Close everything else. All you’re looking for is like a few winning ad sets that are spending $20 a day profitably.
Think of it like this. Your goal is to find 5 winning ad sets.
Then you’ll be doing about $200 a day. Once you’re happy – extend your budget and make it rain
5 winning ad sets on level 1 ?
So when winning become break even, I just need to keep looking the new winning ads set in level 1. correct?
- John T answered 6 years ago
I meant five winning ad sets going down through to level 3 or level 4.
According to your 5 winning ads set goal setting, here is my question.
While the scaling begin, and the winner become break even, do we looking for new winning audience from level 1 to fill up the 5 winning?
Do we keep break even continue scaling down to the Level 9 or stop it?
Do you prefer stop ads when it break even 2roas or before?
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